30 Minute Strategy Session - King Kong Digital Marketing in Wandi Perth

Effective ad copy is: • Clear and concise • Lined up with consumer intent • Focused on benefits and worth • Pertinent to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus rivals Excellent advertisement copy can improve your Quality Rating, a metric utilized by Google to assess how helpful and pertinent your ads are. Continuous optimisation includes: • Adjusting quotes • Testing new advertisement variations • Removing low performing keywords • Including new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Reviewing spending plan allocation • Improving Quality Score • Maintaining account structure These changes make your campaigns more effective over time. Reports may include: • Number of clicks • Expense per click • Conversions generated • Cost per conversion • Keyword performance • Advertisement efficiency • Audience insights • Budget plan trends • Recommendations for improvement Clear reporting allows you to comprehend how your financial investment is performing and ensures that your marketing decisions are backed by genuine information.