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Effective ad copy is: • Clear and succinct • Lined up with customer intent • Focused on benefits and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus competitors Good advertisement copy can improve your Quality Rating, a metric used by Google to assess how practical and pertinent your ads are. Ongoing optimisation consists of: • Adjusting bids • Testing new ad variations • Eliminating low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Examining budget allocation • Improving Quality Score • Preserving account structure These changes make your campaigns more effective over time. Reports may consist of: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword efficiency • Ad efficiency • Audience insights • Spending plan patterns • Suggestions for improvement Clear reporting allows you to comprehend how your investment is performing and ensures that your marketing choices are backed by genuine information.