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Effective ad copy is: • Clear and concise • Aligned with customer intent • Focused on advantages and value • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus rivals Excellent advertisement copy can enhance your Quality Rating, a metric utilized by Google to examine how valuable and appropriate your advertisements are. Ongoing optimisation consists of: • Adjusting quotes • Evaluating new ad variations • Getting rid of low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Examining budget plan allotment • Improving Quality Rating • Keeping account structure These modifications make your projects more efficient over time. Reports may include: • Number of clicks • Cost per click • Conversions produced • Expense per conversion • Keyword efficiency • Ad performance • Audience insights • Spending plan patterns • Recommendations for enhancement Clear reporting enables you to understand how your financial investment is carrying out and ensures that your marketing choices are backed by genuine information.