Google Ads / Adwords Management Sydney - Scott Shorter in St James WA

Effective ad copy is: • Clear and concise • Aligned with customer intent • Focused on benefits and value • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Good ad copy can improve your Quality Score, a metric used by Google to examine how useful and relevant your ads are. Ongoing optimisation consists of: • Changing quotes • Checking brand-new ad variations • Getting rid of low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Executing ad extensions • Reviewing budget plan allowance • Improving Quality Score • Preserving account structure These modifications make your campaigns more effective over time. Reports may include: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword performance • Advertisement performance • Audience insights • Spending plan patterns • Recommendations for improvement Clear reporting enables you to understand how your investment is carrying out and ensures that your marketing decisions are backed by real data.